![book review of the dip by seth godin book review of the dip by seth godin](https://miro.medium.com/max/1400/1*lbDb4RAWeYgUBfITTAfKYg.jpeg)
The next time you're tempted to vilify a particularly obnoxious customer or agency or search engine, realize that this failed interaction is the best thing that's happened to you all day long. As a teaser, here are some choice quotes from the text that I liked:
![book review of the dip by seth godin book review of the dip by seth godin](https://fourminutebooks.com/wp-content/uploads/2019/11/the-dip-summary.png)
If you have any doubts about where you are in life, what you do, or doubts about anything really, I would highly recommend this book. The question now becomes, do I have the courage to do what needs to be done. It is a really quick read that I finished in two days and it has really helped me to see my various situations for what they are.
#Book review of the dip by seth godin professional#
I have been having some personal and professional issues lately and Jack Welde, one of my de facto mentors / life coaches, gave this book to me to help me figure out if my current problems are symptomatic of a Dip curve or a Cul-de-Sac curve. What The Dip helps you to figure out is whether your current struggle is a "dip" or a "dead end", and emphasizes that the moment you realize that your situation is a dead end, that it is not only OK to quit, but it is, in fact, mandatory. Then, in between the beginning of a task and its mastery, there is a potentially long period in which the reward vs. Additionally, other people are very happy for you and praise you - again, the reward is high. When you first start down a path, you are really excited about it so the reward is high. The Dip on the other hand looks something like this: The Cul-de-Sac curve is a dead end you keep putting time, money, and effort into it and you just get no where. Of these there are two primary curves: The Dip and the Cul-de-Sac. Godin states that most people fail because they either quit too fast and too often or they fail to quit pouring the resources into activities that they know will not pay off in the long run. Subtitled as "A Little Book That Teaches You When To Quit (And When To Stick)", The Dip by Seth Godin is a concise 80 pages, but delivers a huge message: you MUST quit when you know you're on a dead end path.